︎︎︎INVITE

︎︎︎SEASON 26 CAMPAIGN

︎ ART DIRECTION

For SS26, Greg’s collection drew heavily on materials designed for the outdoors. We took inspiration from geologists on long-haul missions living in remote geodesic domes, pairing the images with micrographics that reference the technical tools and instruments they rely on in the field.

︎︎︎SEASON SS25 CAMPAIGN

︎ ART DIRECTION 

Greg Laboratory’s core design ethos is in “uniform”. So we expressed monochromatic order, repetitive practices in the workplace, corporate futurism and beautified some everyday objects.

︎︎︎SEASON 5 DETAILS

︎ ART DIRECTION

Greg Laboratory was exploring a “Standard Practice” deeper for Season 5. I interpreted it as a mastery that comes from relentless, constant repetition. Using the most common repeater: A photocopier, I scanned some clothing from the collection and some used office items. There’s a beautiful white-collar patina charm that develops across all items the more they’re used and worn out.